For the past 2 months, I’ve been underground, in the trenches.

A few weeks ago, we made the challenging decision to pivot our energy away from Personae, the company I've been working on for the past couple of years.

I’ve been thinking about the future of online identity for a little while now. ~1.5 years ago, I co-founded Personae Inc. to investigate what felt like a looming sea change.

The biggest indicator of where the action is going to be in crypto is where new founder leverage exists.

Product-market fit is the most important target for every early project/company/protocol.

Note: I choose not to name any specific projects/communities here to combat my own crypto-religious biases. use your imagination in filling in the blanks, but try to question your own beliefs in the process.

What makes something trendy among crypto builders?

The great early crypto companies look different from the great early internet companies.

Thanks to Alex Obadia and Vaibhav Chellani for the conversations that led to this piece and for editorial help!